成功猎聘职位
项目名称 Marketing Manager
招聘企业 某外资500强 猎头职位 Marketing Manager
工作地点 广州 推荐人数
职位年薪 40万 项目周期
发布时间 2014-04-28
岗位职责 •1) Understand the beer market (consumer, customer and competition) and develop insights for actions
• 2) Activation Strategy & Plan
- co-develop activation strategy and plan that based on consumer insights and relevant learning.
- develop initiatives consistent with brand strategy & address brand issues & opportunities.
- ensure consistency between communication & execution of initiatives/
- develop and coordinate process with tools to ensure efficient collaboration among internal and external parties & stakeholders
- source, debrief and track efficient and effective execution agency.
• 3) Execution
• a) Music Events
- manage venue searching, planning & coordination
- debrief & manage agency on venue designs and implementation to foster consumer experience.
- source, identify and manage relevant sponsors/partners for the music events.
- develop business case to justify the event investment.
- evaluate its impact on consumer experience and brand for further improvement

• b) Communication & Promotion Programs
- collaborate with HQ Channel team & Business Units to maximize awareness and trial in the outlet .
- develop communication materials and execution that covering all touch points ranging from media, digital, packaging, PR, POSM, admission tickets, etc. before, during and after the events.
- develop music-event related promotion mechanics / channel programs.

任职要求 • Experience and skills:
- Education : Bachelor and above; Major: Marketing / Business / Management
- 10 years+ Marketing experiences in FMCG companies
- Excellent Project Management and Communication skills with multiple stakeholders
- Excellent Strategic thinking and Analytical skills
- Good Presentation skills
- Good Numerical and Statistical skills
- Good Interpersonal skills
- Excellent Computer skills on MS Office
• Personal Attributes:
- Proactive
- Commercial sense
- Highly motivated, energetic, enthusiastic and team oriented
- Quick response
- Outgoing, comfortable in beer drinking environment
- Cross-culturally sensitive
- Strong team player